• What Is SEO in 2025?

  • AI-enhanced search, voice search, featured snippets

  • Long-term strategy, compounding growth

• What Is PPC in 2025?

  • Google Ads, Meta Ads, LinkedIn, TikTok

  • Instant traffic, fast testing, higher cost

• Pros and Cons (Side-by-Side Table):

  Feature	SEO	PPC
  Cost Over Time	Decreases	Increases
  Speed	Slow Build	Instant
  Trust	High (organic)	Lower (ads)
  Scalability	Medium	High

• What We Recommend:

  • Startups: Start with PPC for immediate results

  • Established brands: Invest in SEO for long-term ROI

  • Best case? Combine both with strategic planning

• Case Study Example:

  • A local brand got 5x ROI after we balanced SEO + PPC

Conclusion & CTA:
Need help deciding where to put your money? Let’s map your growth strategy together. Book a consultation today.